Allow users to choose from multiple destinations when they click a link. Link a word like “sushi,” and give users the option to watch a video of sushi making, hit Wikipedia or head on over to Google.

Amazon.com has compiled a list of 121 free mp3 album downloads for your thrifty aural pleasure.

Take your print ads to the next level. Get inspired by the music label EMI, who asked print readers to take a picture of a band's print ad with their mobile smartphone. Upon doing so, readers were directed to a mobile music store where they could purchase the band's album.