Finn Digital partnered with the Milwaukee Chamber Theatre to add an exciting interactive element to the 2011-2012 season brochures by embedding QR codes. Each QR code links to a video containing interviews and script readings.

Interested in using QR barcodes in your advertising? Here's how to make them look their best.

Alto-Shaam recently used the BoothTag platform to allow tradeshow visitors to get instant product information with their smartphones. Unique barcodes were placed on equipment -- upon scanning, visitors were able to review product info, photos, video and more. And Alto-Shaam received record of each visitor's specific product interest.