Go shopping with your digi-friends. Set up a profile, recommend and discuss favorite items, discover new things from friends with similar taste or create a Wish List and email it to those folks that want to know what to buy you. Can’t decide which bluetooth head set to purchase? The Poll feature allows you to ask friends which product you should consider.

JCPenny is teaming up with the Salvation Army to allow generous shoppers to select a gift from the JC Penny wish list of a child or senior in need and send it to them for the holidays.